The Pros and Cons of Instagram Marketing

Miriam Slozberg

People turn to social media when looking for more clients, and Instagram is a great platform to use. However, keep in mind like with anything else in life, there are some drawbacks when it comes to using Instagram to market your products and services. Here are three pros and three cons of using Instagram.

Pros

As is often said, a picture is worth a thousand words. Think about it, when running a company, one will want to use images to show off their product or service. This is especially important when selling food, weight loss products or any other items that people love to look at and enjoy. However, one can take it further and show off travel destinations or any number of things. Simply put, this is one of the best tips for using Instagram for business as a picture will really show visitors the true value of a product or service.

Without a doubt, when using the Internet to market a product, service or idea, one will want it to go viral. If a site or idea goes viral, one will make a lot of money and find plenty of new and excited visitors. For this reason, when using Instagram, one needs to make sure they provide true value to a visitor. Then, and only then, one can see the photo go viral, which will result in a lot of new visitors to the site.

They do the work for the company. Finally, as mentioned, when one shares a photo with their friends and so on, it can go viral. Not only that, when using Instagram, the followers will do most of the work. Provided a company offers an interesting photo, it will likely go viral. In the end, one should follow the best tips for using Instagram for business. That way, the followers will do the legwork.

Cons

Instagram users are for the most part younger. Now, when looking to find new clients, one will usually want to go after an older crowd. Yes, while a lot of teenagers and young adults use Instagram, not all of them have the cash to spend. However, there are chances to get them hooked and coming back when they are older. Either way, when looking for the best strategy for Instagram, one must remember that not all people can lay out any cash.

Many users are not business minded. When following their favorite celebrity online, a lot of people are not interested in anything but wasting idle time. Meaning, while on Instagram, a lot of people are simply looking to pass some time on the train and have no intention of spending any money.

I would say the pros outweigh the cons. That being said, Instagram is a fantastic platform to find new clients.

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Written by Miriam

Miriam

Miriam Slozberg is an author, social media consultant and depression advocate. Connect with her on Google+, Twitter, Facebook and LinkedIn.

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3 Responses to The Pros and Cons of Instagram Marketing

  1. Carl Padilla April 5, 2017 at 4:09 am #

    This is true! this is why its important to know your buyer’s journey on what social media platform they’re using. Anyways, great article! worth the read!

    • Miriam April 12, 2017 at 4:48 pm #

      Thanks for the feedback.

  2. Photo Editor Armaniat June 7, 2017 at 11:16 am #

    Very good article.its a very helpful for me.Thanks for sharing this.

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