If you Believe Klout is Only Looking at your Online Activity, Think Again
Before I write anything further, the point of this post is not to boast about anything. I want to bring up something significant that most people don’t seem to understand about Klout. They are not only scoring the activity coming from your Facebook, Twitter, Google Plus, LinkedIn and Foursquare profiles/pages. Engagement through your social media pages may contribute to a larger portion of the score however, what you do offline is impacting your score as well. What I mean by that is since Microsoft invested in Klout back months ago, pages that are relevant to you that are found through Bing (which you would have tagged yourself through Klout) are contributing to the score somewhat.
However, even more so than that, if you have accomplished something notable offline such as writing a book or starting a unique business, band, idea, invention, etc and you have credible sources backing that up- you can easily create a Wikipedia page for yourself. What is the point of that? Firstly, Wikipedia pages are extremely SEO friendly. Google and Bing love them as they have so much authority, and wouldn’t you want someone to type in your name and for them to find something right then and there about your achievements? Think about that high school bully that told you that you would never amount to anything! The next thing you know 20 years later that high school bully searches for your name for the sake of it and the first thing that he or she finds is your Wikipedia page noting that you had written 2 books and acted in a play, and were featured on shows, in magazines, etc. What a shock that would be to that former bully of yours.
Well I will tell you that Klout is giving you that option of having your Wikipedia page hooked up to your account, because it has a huge impact on your score. Between tagged pages that are found on Bing (and would be found on Google too) about you and having a Wikipedia page, it will make a huge difference in your score because offline influence is affecting it more than ever now.
I figured that even though my two spiritual based books that I had written a few years back were not best sellers per se, I still had taken the time to write them and those who did purchase them were impacted one way or another. I was on radio shows, and had articles written up about me and my astrological work from the past. People were intrigued. Therefore, I had achieved something and have references to back me up. I had decided to write up my Wikipedia page, and if you want to know how to format it and submit it properly, there is a lot of information on it via Google. Because of my past as well as current work, I had tagged myself to a lot of pages through the Klout system. I had my Wikipedia page hooked up. Right before that happened I was just happy to finally move up to 78 after being at 77 for months (yes it gets hard to move up after you hit 75). After the Wikipedia page had been in Klout’s system within 24 hours, my score shot up to 81.
Again the point of this post is not to boast or anything like that. I just want to show you that offline influence matters to Klout more than you would think. A lot of people have mocked Klout in the past for not really measuring “true” influence. Well that is changing and changing for the better. If you have achieved something in the past (which would be very likely offline) where you would have enough references to back you up on that, then you would have influenced someone, and Wikipedia only accepts articles about people who have done so. I am glad that Klout has evolved to the point that if you have done enough in order to have a Wikipedia page, it has an impact on your score.