The Main Reason Not to Worry About your Plummeting Klout Score

Miriam Slozberg Klout

Many people, including myself were horrified when they saw their Klout scores plummet today. And from what I understand, Klout has been having issues with calculating Facebook and Twitter stats properly. There is a chance that the system will get fixed and then scores will be restored. However, if that never happens- my advice to you is not to worry and yes I am giving myself the same advice as well).

Klout’s purpose is really to measure your levels on social media engagement. The score is not perfect by any means, even if the system is functioning as well as it could. However, regardless of how inaccurate it may be, it is still accurate enough to indicate if you need to increase your social media activity and engagement levels. You will know yourself if you have not been overly active on social media. The Klout score will indicate that too, regardless of how well or poorly it is functioning. It is easy to compare Klout to your bathroom scale. The scale may not be perfect however, if you know you have been eating a little more than you should be eating- the numbers on it will still indicate that, even if the scale is not set properly.

Right now I will tell you why it is not worth your time and energy to worry about your Klout score. In fact, how about we forget about Klout for a moment. What really matters is the level of your online engagement, activity, and influence.

If you are not sharing good quality content, and engaging with those in your networks on a regular basis- you will be forgotten. If you are an entrepreneur or a small business owner, you are expected to have a social media presence or you simply will not be noticed. The only way to develop one is to be engaging and active on your networks. You need to share relevant content- content that is relevant to your niche 80% of the time, and good quality off-topic engaging content 20% of the time. Examples of those are pictures of animals, inspiring quotes, pictures of desserts or good dishes, scenery, etc. That is important to do because those in your networks will see that you are not only about your business and that you do have a personality.

You want to create a social media presence and influence on an ongoing basis because that is how your tribe is built. If people like what you share, they will certainly keep you in mind if they are in need or know of someone who is in need of what you offer.

Since Klout scores are still being looked at by potential clients or employers, and if you are consistent with keeping your social media activity up- the score will still be high enough to catch their attention, even if it drops 5 points. Remember, that is the only purpose Klout has- it is an attention grabber and nothing else. You are responsible for creating a powerful online presence and that is what potential clients and employers care a lot more about than your Klout score.

To sum up, detach yourself from Klout, and focus on creating real influence online!

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11 Responses to The Main Reason Not to Worry About your Plummeting Klout Score

  1. Erik van Erne April 9, 2015 at 8:43 am #

    It’s a big, big mess @Klout
    Erik van Erne recently posted..Earth From Space by NOVA

  2. BG Jenkins April 10, 2015 at 5:00 am #

    Hi… I guess I will have to get back into Klout. I have to say I’ve not payed a lot of attention to it lately…and it looks like that may have been a mistake. Thanks for the information. It’s good to know.

  3. Erika Mohssen-Beyk April 10, 2015 at 9:41 pm #

    Hi Miriam ,
    I did not realize that my Klout score plummet ,
    I got a message today that it went up 🙂
    Usually I do not look a lot at it ,but it is interesting
    what you explained here ,good to know.
    Thank you for this

    • Miriam April 12, 2015 at 11:34 pm #

      Those who had scores of over 75 I believe had the drops but it all had been restored.

  4. Andrea Ansari April 11, 2015 at 1:50 pm #

    Great!! 🙂 Something NOT to worry about is always good.
    Andrea Ansari recently posted..Andrea Ansari Interview About MLSP (by Vitaliy Dubinin)

    • Miriam April 12, 2015 at 11:33 pm #

      Agreed Andrea 🙂

  5. Andy Lockhart April 12, 2015 at 1:16 pm #

    Great article, some people do get hung up about their Klout score, first make sure all your channels are connected correctly, second check it once in a while, third get on with your business. You will know if you are getting the engagement you need.


    Andy Lockhart recently posted..How to Get What You Want in Life

    • Miriam April 12, 2015 at 11:32 pm #

      Thanks Andy! Very true!

  6. Jacs Henderson April 12, 2015 at 4:52 pm #

    I quite agree Miriam, that we should focus on making our social interaction relevant, fun and variable for our audience rather than what Klout thinks of us.
    It is a useful gauge to have, but you are right that we probably do have an instinct whether it is up or down depending on what we are doing.
    It’s good to get that positive feeling from a real person, rather than a computerised score.
    A great approach 🙂
    Jacs Henderson recently posted..A New Vibe for YOU… Jacs Social Superstars Tribe!

    • Miriam April 12, 2015 at 11:32 pm #

      I used to be obsessed with scores, however I have learned what really matters! Thanks Jacs.


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