The Mystery Behind Klout

klout matters

There has not been much said about Klout these days. They don’t seem to be announcing any updates, or do they are perhaps they are keeping it all hush hush as they did years ago. Marketer and Data scientist T Scott Clendaniel had written up the following post on September 17, 2014- Klout Tips from Artificial Intelligence and Machine Learning.

In that article, he basically stated what really does drive the score up- such as believe it or not, the amount of Twitter followers you have, retweeting trending tweets, and even listing yourself as a CEO of any company on LinkedIn. However, even Scott is confused about what else is truly influencing the score. In fact he recently stated to me after doing a set of experiments that Klout must be using some kind of “bizarre magic” for the rest of the score, which is obviously something completely undocumented anywhere. Even removing bots doesn’t explain it.

However, even after being somewhat baffled, he has found reasons to believe that some of the factors only kick in at certain events, like follow ratio at Klout greater than 90 or inactivity. Also, when Klout rejiggered the scores last time, they forced the distribution back into a bell shaped curve, which was the first time ever.

Scott also stated that if you go to @HCI_Labs and go to the most recent list, you’ll find 3,000 Twitter accounts, Klout Score greater than 60, great follow ratio, all recently active, all with more than 10,000 followers. However, other than that, it is quite unknown what really influences the Klout score, and this is something that they must be working hard at hiding.

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6 Responses to The Mystery Behind Klout

  1. Nathaniel Kidd December 7, 2014 at 6:59 pm #

    Hello Miriam,

    Great review on the Klout score. I always wondered what it is exactly that drives the Klout score. As a marketer that is something many of us want to know. You have given me more insight than I had so thank you.
    Nathaniel Kidd recently posted..Are You Really Thinking About Spending Money on Christmas Cards

    • Miriam December 8, 2014 at 12:15 am #

      Hi Nathaniel, I have written a lot of material on Klout and feel free to check it all out and hope you will find it helpful. Thanks for your comment.

  2. Monna Ellithorpe December 7, 2014 at 11:43 pm #

    Hi Miriam,

    Interesting post about Klout. I have never been able to figure it out either. I check my score every now and then but really don’t know what to do to increase it.

    Thanks for sharing.
    Monna Ellithorpe recently posted..4 Crucial Points For Success in 2015

    • Miriam December 8, 2014 at 12:14 am #

      Hi Monna, keep active on your social networks, stay interactive, share good quality content on a consistent basis. The Klout score will increase as long as you stay consistent.

  3. Dr. Erica Goodstone December 9, 2014 at 5:32 am #


    I have often wondered what influences the Klout score and why I suddenly am entitled to a perk. And you are right, I have not heard from Klout in quite some time. The score, for me, provides some sort of gauge or comparison to others that I see as influencers and highly visible on social networks.
    Dr. Erica
    Dr. Erica Goodstone recently posted..The Dirty Secret of Success in Business

    • Miriam December 11, 2014 at 5:15 pm #

      Thanks for commenting Dr. Erica. It is a great analytic tool for your online activities. If it drops it shows you need to up your engagement so I think Klout has a great purpose to keep users accountable. If you want to be visible, you need to create a strong presence.

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