I have to say it is sad how many businesses end up failing to thrive within 3 years of starting up. Or even within 1 year. However, sometimes you need to be patient and let the business build up. But if things are doing poorly in your third year, then there is a serious issue.
Being a small business owner myself, I know how fragile a startup can be, how easily your marketing efforts could be lost in this noisy world. Competition is fierce in most industries. And the reality is, there is an ocean of businesses out there, and everyone is fighting for survival.
So how can you succeed? It is simple, yet not necessarily easy because it will take time and effort. But you need to absolutely 100% stand out from the crowd. If you need help with branding, find a consultant who specializes in branding. Discover how you can become influential in your niche. Learn how to harness the power of social media to get yourself out there, and go to offline events too. Study your competitors, what can you do differently than what they are doing? Are you in an overly saturated niche? How can you spice what you offer up so it stands out?
If you don’t look for ways to be unique and enticing to potential clients, then you will not survive. Again competition is fierce and you need to find ways to fight and thrive!