One Powerful Method you Need to Use to Ignite Social Media Interaction

miriam slozberg

Image courtesy of bplanet at FreeDigitalPhotos.net

In order to create a strong social media presence, you need to be consistently active on your networks. That being said, if you are looking to create online influence, you need to share good quality content that is relevant to your niche about 80% of the time- and to share content that is simply engaging about 20% of the time. If you are only sharing content that is relevant to your niche, others may see you as insincere, cold or closed off from forming any kind of relationship. If the only thing you share is irrelevant content, you will be seen as someone who is simply creating noise- or someone who is trying to game up a high Klout score. Others will not be impressed and will end up ignoring you. Therefore, you need to balance the type of content you share. If you are intending to share content that is simply engaging and not relevant to your niche, you need to do one powerful thing in order to ignite social media interaction! Get creative with how you share your content. Make it exciting, make it interesting and make it engaging. And by the way, you can tag your connections that like to be tagged to get their attention that you have shared something awesome.

I will give you some examples. For a while I have been sharing creative content on weekends. On Saturdays I share a picture of a dog on my networks, whether it is my dog or a picture of a dog that I find from a royalty free site to represent Dogurday– the replacement I like to use for Caturday. On Sundays I share pictures of sweets and desserts that I take at my local supermarket to represent Sweet Sunday– which is something I made up along the way. Let me tell you, it works because my connections are looking forward to my weekend posts.

Once in a while I have been sharing pictures of obscure places, and encouraging my connections to guess the locations. In fact, I did that today and the comments were pouring in. I shared a picture of what it appeared to be a small town at night, with “mountains” in the background. Some people guessed it was a small town in the Mediterranean, or in Germany- or were completely stumped. It was actually a picture of McMurdo Station in Antarctica- which is not anything close to what anyone had guessed, except for one person. I could tell that they had fun with the activity.

To summarize, if you are going to share content that may be irrelevant, make it stand out in a positive and interactive way. People do like that, and want to see it- and is a great tribe building tactic as well!

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Written by Miriam

Miriam

Miriam Slozberg is an author, social media consultant and depression advocate. Connect with her on Google+, Twitter, Facebook and LinkedIn.

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27 Responses to One Powerful Method you Need to Use to Ignite Social Media Interaction

  1. Siphosith January 8, 2015 at 3:12 am #

    Very true one has to be consistently in the networks, because social media is meant to be social, connecting with other people. I like your weekends theme posts that you mentioned.
    Siphosith recently posted..The Best Ways to Utilize A Squeeze Page

    • Miriam January 8, 2015 at 4:42 am #

      Thanks Siphosith, it definitely is a hit! Thanks for commenting.

  2. Heidi January 8, 2015 at 3:23 am #

    i think of it like that annoying, one subject friend. After awhile you just stop listening. It’s the same for our readers. Changing things up once in a while keeps it fresh and interesting. It gives your readers a little insight into other aspects of your personality as well. Great advice.
    Heidi recently posted..Celebrate – A Joy Worthy Journey Day 7

    • Miriam January 8, 2015 at 4:43 am #

      Very true Heidi, your connections want a nice variety, even though they expect to learn something about your niche. Changing it up is essential. Thanks for commenting.

  3. donna merrill January 8, 2015 at 6:24 pm #

    Hi Miriam,

    To ignite social media interaction, we need to be social. After all, that what it is all about. Sharing pictures, Asking questions, putting up an inspirational quote. Anything that creates some conversation is what we all need to do.

    Social media is a place where we can share our interests with others and of course we need to take some time to like and comment on others as well. It creates a bond sometimes with people.

    As long as it comes from our heart, we can never go wrong. I love social media and am very active on it. I even made some friends…real friends that get together on Google+ Hangouts once in a while.

    As long as we follow that good old 80/20 rule where we can be social 80% of the time and show our friends a product/service 20% of the time, we are OK.

    -Donna
    donna merrill recently posted..Look Back To Move Forward

    • Miriam January 8, 2015 at 6:28 pm #

      Donna you summed it up beautifully, thank you! Have a great day.

  4. Marquita Herald January 9, 2015 at 6:57 pm #

    Excellent advice. Interesting thing – and this is just my experience – but when I cut back on sharing other people’s content and focused more on my own, all of a sudden not only did engagement increase but so did my number of followers. That was a good lesson for me.
    Marquita Herald recently posted..The Good, the Bad and the Stupid of Being Relentlessly Patient

    • Miriam January 9, 2015 at 9:14 pm #

      Thanks for the comment Marquita. Yes, sharing your own content will definitely make you stand out more. However, it is nice to sometimes share the content that others put out. It will make them know you are paying attention to them as well. Balance is the key!

  5. Erika Mohssen-Beyk January 10, 2015 at 2:46 am #

    Hi Miriam ,
    very interesting post and good tips ,
    never thought of putting animal pictures
    on the weekend or places.
    Thank you
    Erika
    Erika Mohssen-Beyk recently posted..Does Processed Food Make Fat ?

    • Miriam January 10, 2015 at 2:58 am #

      Thanks Erika, and yes anything creative really gets the interaction going!

  6. David Merrill 101 January 10, 2015 at 3:38 am #

    Sound advice, Miriam.

    Social Media interaction is an important way to develop your brand and build relationships online.

    But you have to do it smartly and creatively. You give a clear path for us to follow here. The challenge, of course, is to implement it, and as you say, to implement it consistently.
    David Merrill 101 recently posted..Membership Site Communities

    • Miriam January 11, 2015 at 2:01 am #

      Thanks David, consistency is extremely important as you said, and that is the only challenge a lot of people face when it comes to social media.

  7. Joan Harrington January 10, 2015 at 11:51 pm #

    Hi Miriam,

    Loved this post! This is definately a very powerful method to igniting social media interaction πŸ™‚ Thanks for the awesome share!
    Joan Harrington recently posted..How Important Is Passion For A Successful Business?

    • Miriam January 11, 2015 at 2:00 am #

      Thanks Joan, very glad you found it helpful!

  8. Christine Adindu January 11, 2015 at 4:53 am #

    Thank you Miriam great post on Social Media. Great method to ignite interaction. It is unfortunate that some people still underestimate the power of Social Media. It is great place for personal brand and need to be done the right way. It is great that there are people like you out there spreading the knowledge for everyone to learn new ways.
    Christine Adindu recently posted..These Facebook Marketing Tips Can Really Make Your Business Take Off!

    • Miriam January 12, 2015 at 12:01 am #

      Christine, unfortunately there are so many people out there who refuse to take social media seriously. Hopefully with awareness about the significance of it will have an affect on them.

  9. Willena Flewelling January 11, 2015 at 8:30 am #

    Being sociable on social media is key. I like your idea for posting on the weekends. It makes you seem more human, and gives your readers something to look forward to.
    Willena Flewelling recently posted..Week 15 – Words

  10. Lesly Federici January 11, 2015 at 4:06 pm #

    Hi Miriam,
    Great idea having different topics on different days, and your right about quality … I’ve noticed this on my own posts … people really do like “fun” posts and I think changing it up really makes a difference too …
    Lesly Federici recently posted..Review Social Directory

    • Miriam January 11, 2015 at 11:55 pm #

      Oh people do want to see fun posts, that is what entices them, and gets them to pay attention to you more!

  11. Deborah A. Ten Brink January 11, 2015 at 5:35 pm #

    Hello Miriam:

    I agree that we need to entertain our followers at times. If you keep creating and posting the same old thing, they do get board and tune you out. It’s good to have a mix of things. I know for sure people love images!

    I hadn’t really thought much about my posts on weekends, other than I tend to share more personal items at that time. I know everyone loves to ooooo and ahhhh over baby animals and children. πŸ™‚

    Thank you for sharing this great post and giving me some new ideas!

    Deborah
    Deborah A. Ten Brink recently posted..WordPress Security Best Practices For New Bloggers

    • Miriam January 11, 2015 at 11:54 pm #

      Baby animals are awesome and will certainly get a lot of interaction going too πŸ™‚ Thanks for the comment Deborah.

  12. Jacs Henderson January 11, 2015 at 6:08 pm #

    Loved your weekend posting strategies Miriam, and the guess the place! What great ideas for interaction.
    I agree that you need to stay active, post decent content, and also bring some personality to our posts, with pics of our life… after all, it is to ourselves we are attracting followers and customers, not just our businesses πŸ™‚
    Great info!
    Jacs
    Jacs Henderson recently posted..Shop SMART!

    • Miriam January 11, 2015 at 11:51 pm #

      Thanks Jacs, and you must bring personality on social media because only focusing on your niche and business is not being social!

  13. Sarah Arrow January 11, 2015 at 9:14 pm #

    Love this Miriam, and McMurdo Station! I can believe that no one guessed. I find when I share family things I strike up a lot of conversation, especially when it’s got work mixed in. However, I will try and engage on my page more instead of hiding in groups!
    Sarah Arrow recently posted..Is a blog post really a story?

    • Miriam January 11, 2015 at 11:50 pm #

      Thanks for the comment Sarah, and yes, engaging on other people’s profiles and pages will certainly help you in so many ways. I hope this method gave you some good ideas on how to stand out in social media in a great way!

  14. Kathryn Maclean March 9, 2015 at 12:03 am #

    Share content that may be irrelevant, make it stand out in a positive and interactive way. Great ideas in your article. Thanks for the tips.

    • Miriam March 9, 2015 at 12:19 am #

      Thanks for the comment Kathryn!

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