Haven’t you all heard of the line “content is king” quite so often when dealing with online marketing and search engine optimization? When dealing with strategies for marketing your brand online, you are left with content marketing as an option. There are a lot of ways in which content is often marketed to solve the purpose of gaining brand visibility. But, how your content fares with audiences is a question that has never been answered quite definitely. You have released content on your blog, on some guest posting site, or probably as a press release. Now, you are constantly marketing the content to make it viral using the various digital marketing practices, but do you know if your content is viral? Do you know if that video you just generated has received sufficient hits thanks to marketing or otherwise? How will you know if your content marketing strategy has fared well or not?
These are questions that probably every brand across the globe has on their mind. The increasing demand for content marketing analytics gave birth to the two useful tools from LinkedIn’s resource. Sometime in the last week of March, LinkedIn came up with two tool sets Content Marketing Score and Discover Content Trending, which was essential for most brands as analytics’ tool. With these two tools, the brands would gain assistance in their content marketing efforts.
As per a statement released by LinkedIn following the launch of these tools, the survey that included B2B marketers revealed that 93% of these brands used content marketing while only 42% regarded their strategies effective. This study and the revelation led to the creation of these two tools that will direct the effectiveness of the content marketing strategies, and will tell the businesses what kind of content would really work for them. LinkedIn has been regarded as a powerful tool for B2B marketers, and with these assistants it will prove to be effective not just in social media marketing but also in content marketing for B2B marketers.
Content Marketing Score
Content marketing score, the new tool from LinkedIn is described as an analytics’ resource that will give out an insight on the impact created by the paid and organic content for a particular brand on LinkedIn. How the score would be calculated? Well, it will measure the unique engagement that your content manages to create on LinkedIn, and divide this count by the total target audience for your brand. The outcome of the mathematical calculation would be your content marketing score. What this score actually manages to do is measure your member engagement with the sponsored updates, with your company pages and LinkedIn groups as well as their engagement towards employee updates and influencer posts.
This tool is not just limited to giving out your content marketing score, it also helps you with tactics to improve your score. When you tend to track your content marketing score on a monthly basis, you will figure out ways in which you can make the necessary adjustments for your business and strategy such that your audiences are always engrossed in your marketing
This is your link to get the content marketing score. You will need to request score here, fill out the requisite details, and finally LinkedIn will send you the desired report and recommendations.
New Trending Content
This is the other tool made available from LinkedIn. It features all the content along with their ranking that the network feels attracts the consumers in most cases. You will find that in this section, you will get all the popular content sources on topics ranging from automotive, executive, financial services, health, pharma, hi-tech etc. You can click on any one category and you will see the top news trending in these categories. If you have a LinkedIn account and wish to improve your content marketing strategy, you can utilize either of these tools.
Juned Ahmed is IT consultant at IndianAppDevelopers.com, a premium mobile and web application development company. He likes to share latest tips and tricks of mobile app development at various blogs.