Making your Social Media Marketing Effective

How Social Media Marketing Can Help You

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Social media marketing is a highly effective form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media platforms. The desired outcome of each social media program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sells a product or service.

Social media marketing is becoming an essential marketing tool for connecting with customers/clients and optimizing online presence. Social Media describes the tools and platforms, people use to publish, converse and share content online. Video, podcast, blogs, discussion boards and social networking sites are all tools, online entrepreneurs can use to build relationship with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating.

To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then podcast can be downloaded and can be very effective.

Posting video content on YouTube is a unique opportunity to improve your position in Google’s universal search results. With YouTube, customers can visit the site, view your video and easily post to their own blogs, social networking profiles or websites. YouTube is a great way to reach a broader viewer and generate buzz around new products, especially if your product has a visual appeal.
Building healthy relationship with the customer, that last is an ongoing process for a business owner. Social media takes this a step further by making that relationship personal through blogs. It tells about you, not only about your product or service.
A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to search engine optimization. Create a page dedicated to community with website visitors and this will be interactive.

Social media encourages social visits to your site. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors, contributing to brand messaging. SMM is related to other online tactics such as SEO. It has a more active planned role in directing, influencing and suggesting the community members.

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Written by Miriam

Miriam

Miriam Slozberg is an author, social media consultant and depression advocate. Connect with her on Google+, Twitter, Facebook and LinkedIn.

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2 Responses to Making your Social Media Marketing Effective

  1. Alexandria Ingham July 5, 2013 at 5:55 pm #

    Good outline and very true. Social media marketing is becoming a very important part of getting blogs out there. I regularly tell my clients about how important social media is for their branding.

  2. Kina Diaz DeLeon July 5, 2013 at 6:10 pm #

    Miriam,
    I liked your explanation of how the different social media tools interface with and complement each other to create an interactive community around an online business. I’m not in business, yet, but this is definitely something I’m keeping in mind as I move forward and consider what kind of business I want to build and how to approach it.

    Blessings,
    Kina

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