Making the Most of Google Plus

When Google+ launched, there was a massive buzz. After a year or so, people wondered if it was worth trying at all – Google+ is an anomaly to social media. Despite the lack of apparent active users (even though more people are using Google+ than they did at first, it still has not completely caught on), it is still seen as an essential platform for brands to utilize. So how will you make the most of it?

Google+ takes the ease of searching that you have with Twitter, personality of Facebook and professionalism of LinkedIn and mashes them all together. As a result, it deserves a measured approach when using it. While it may not be used frequently by your nearest peers, it acts as a way to build a profile for yourself in Google search results, if you’re a prominent speaker in your field.

Not to mention, one feature that is helping to increase the number of users for Google+ is the hangout feature. It is a great meeting feature. They are easy to use and have been slowly taking the place of other webinar platforms.

Use Google+ as a way to share ideas which are too long for Twitter, but concise enough so they don’t need to be expanded into a full blog post. A lot of brands simply use it to offload content meant for other social media websites, but if you invest your time into a unique strategy with rich media especially for it, you will be well on your way to increase your following. Take your time to get a feel for it and turn casual readers into engaged consumers.

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6 Responses to Making the Most of Google Plus

  1. Ana June 9, 2014 at 3:13 am #

    I have not used Google Plus much yet and keep wondering if it will ever catch on or Google will abandon it (like they have other products I used like Reader that had a big user base). There were a few reports in April about it being abandoned when Vic Gundotra who headed the project announced he was leaving but I haven’t heard much about that since
    Ana recently posted..What To Do If You Kiss Another Guy (But Didn’t Mean To)

    • Miriam June 9, 2014 at 4:10 am #

      Oh I hear you, but I think G+ will be staying. Thanks for commenting.

  2. Jan Kearney June 9, 2014 at 11:28 am #

    I don’t think Google give two hoots if you are social or not on G+. It isn’t primarily a social platform but a way of pulling all their products together.
    The simple fact is Google is so personalised these days with how it serves it’s search results (and adding to that personalisation constantly) if you want to be found on Google then take the time to get on G+ and start using it.
    Jan Kearney recently posted..How To Stop Screwing Yourself

    • Miriam June 9, 2014 at 6:08 pm #

      Probably and thanks for your input.

  3. Misty Spears June 9, 2014 at 2:10 pm #

    I use Google+ right now mainly for backlinking. I haven’t really found much social networking goes on with it. However, I don’t think it wille ver go away or be completely dead. I just thinking since Gundotra left, they need to bring it back to a more active life and put some more time and people onto it. Unfortunately, they moved many of their employees off of Google+ and onto Android development. Hopefully they will change that again and bring it back. I think the platform is actually pretty cool and could be huge if they actually do something with it.
    Misty Spears recently posted..Kindle Book Publishing Project Update #2 – Creating the Outline and Importing into Scrivener

    • Miriam June 9, 2014 at 6:08 pm #

      It is evolving but has a long way to go, thanks for the comment.

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