Is Your Klout Score Consistently Dropping? Here is an Explanation

2013-08-08_2334

Even though I had recently written about not getting overly obsessed with your Klout score, it is still recommended to keep tabs on it to monitor how well you are doing with your online activities. I also must say that I have been noticing a lot of scores dropping, mine included very slowly- and it has nothing to do with being less active or anything wrong with the system. It is quite apparent that Klout is becoming stricter and stricter on how it scores your activities. People who are blatantly gaming the system are starting to get penalized, however if you have a large network and you do not interact with many of them- you will be penalized for that as well. That is something that very few of us have considered and may even sound counter-intuitive if a large network you have may be responsible for your sliding score. However, if your network is growing and if you are interacting with the same amount of people on an ongoing basis- regardless of how high some of their scores may be, this is going to hurt you in the long run.

For instance if you have 1000 Facebook connections and you are interacting with 150 of them on average- this means you are interacting with 15% of your network on a consistent basis. However, if you end up with 2000 connections and you are still only interacting with 150 connections on an ongoing basis (or even if it is sightly more than that), your interaction rate drops down to half of what it was before having all of those connections – meaning that you are now interacting with 7-8% of your network. Especially if there are the same individuals interacting with you. So it is no wonder your score would be sliding. You would be losing out on adding more people to your lists, and not interacting with many more at the same time.

A friend of mine had just told me today, after his score had slid, he had cleaned up his non-interactive connections on Facebook and just from doing that, his score did increase somewhat today. After he had said that, I started doing the same. While in the process, I have noticed that I have many connections who I don’t even know or who I may have even really met.

Aside from the impact it has on your score, why keep connections that you are not going to really interact with? All they do is take up space. At the same time, before removing each connection, decide if there is any benefit you would get if you were to keep the connection. If so, then start interacting with that particular individual. If he or she becomes interactive with you, then you would have been right to keep the connection. However, if there does not seem to be any interest on his or her end to engage with you, then delete. Make room for new connections that you will be interacting with. And you will want to repeat this process every 3 months because sometimes connections who once were interactive with you do lose touch or interest.

This is easy when it comes to Facebook profiles. However, if you have a Facebook page hooked up to your Klout account, you will not want to remove fans too often unless they were being abusive. These fans will pop in and out and you don’t want to alienate them for not participating on your page. Some of the silent ones may end up using your services or buying your product a year later! All you can do is keep promoting your fan page, and keep putting out good and compelling content to attract new and interactive fans.

It is not so essential to remove fans on networks like Google or LinkedIn for this purpose. Facebook however, you will want to monitor your networks as it is still the most used platform over the others. Monitoring your Twitter account is also very essential. However, I will talk more about that in an upcoming blog post.

Do not only remain active on your networks, however, monitor your connections, especially on Facebook for now. If some are taking up space, decide if they are worth keeping or if not, then just delete.

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Written by Miriam

Miriam

Miriam Slozberg is an author, social media consultant and depression advocate. Connect with her on Google+, Twitter, Facebook and LinkedIn.

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12 Responses to Is Your Klout Score Consistently Dropping? Here is an Explanation

  1. Ruth Hill August 9, 2013 at 4:41 am #

    I honestly don’t do nearly as much with klout as I should, but I guess I do all right.

    • Miriam August 9, 2013 at 4:47 am #

      Thanks for commenting. It is important to maintain a strong online presence nowadays, and will be more so later.

  2. Blair Kunkel August 9, 2013 at 4:50 am #

    Great post! This is something that I have been contemplating for a while now. I should really start doing a cleanup myself.

    • Miriam August 9, 2013 at 4:51 am #

      Thanks Blair for commenting, and yes, we need to really clean our lists up from time to time!

  3. Abhijit Mahida August 9, 2013 at 7:18 pm #

    Well,initially,i took klout lightly and my whole social media system in that way,and so my score was less.But now it has jumped.I have even written a post to increase your klout score at

    http://www.geekslaboratory.com/2013/07/What-is-Klout-How-to-Improve-your-Klout-Score.html

  4. Robin Davidman August 10, 2013 at 9:25 pm #

    This is good information to know. It makes a lot of sense. Looking forward to the article about Twitter.

    • Miriam August 11, 2013 at 4:09 am #

      Thanks Robin, I will have the article out in a few days!

  5. Carmen Perez August 11, 2013 at 10:56 am #

    I am relatively new to social media and mostly participate for my business. Thank you for the information you share. It’s very helpful.

  6. Tereza August 11, 2013 at 7:02 pm #

    Great tip! And it makes sense on the Klout drop!

  7. Linda Barlow August 12, 2013 at 1:31 am #

    Very interesting article, Miriam….thanks for the good advice!

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  1. Is Your Klout Score Consistently Dropping? Here is an Explanation | philippetrebaul1 - August 11, 2013

    […] See on http://www.miriamslozberg.com […]

  2. Why it is in Your Best Interest to Hook Up your Facebook Profile to Klout | Miriam Slozberg - August 19, 2013

    […] a previous post, if you have a huge network that is not interactive with what you are putting out, your Klout score will be hurting. You will receive subscribers to your profile however that does not have a huge effect. If you have […]

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