How to Create a Catchy Podcast

podcasting Miriam Slozberg

Last week I had discussed the importance of podcasting for business owners. The idea of hosting a podcast can be daunting, however I am here to tell you that this can be an easy thing to do. There is never a need to make it complicated, and you don’t need to get fancy equipment and learn to operate new software- unless that is what you want.

The one thing I tell my clients who are looking into creating a podcast is to go to Blog Talk Radio and open up an account. Before you go and do that, you need to think about what type of audience you would want to target. You will also want to think of a catchy name for your show, which may take some brainstorming. Once you have that figured out, you will need to invest in a graphic to use for your show, as well as a jingle. If you go to a micro gig site like Fiverr.com, you can find sellers who will create graphics for your new show, as well as sellers who can sell you royalty free music to use for a jingle. Never take a clip from a jingle that is owned by someone else.

Once you have that planned out, you can sign up for a free account at Blog Talk Radio. However, if you do sign up for free just realize that you will be having to market your podcasts all on your own. Not to mention, you are limited to host a half hour show a day during off hours. A half hour show a week is really all you need and you don’t have to worry about airing during peak hours because all of your podcasts will be archived and people will listen whenever they choose. However, you will be responsible for marketing your shows on your own. With any of the premium services that is offered, Blog Talk Radio will also take part in marketing your shows which will help increase your audience even more. However, to start out, you may want to stick with opening up a free account. You can upgrade at anytime if you feel it is necessary. It is very easy because all you need to do is call into the show, and a phone number will be provided to you.

After that is set up, choose a date and time that you want to air your show. Be sure to keep it consistent. Plan out your episodes and you may want to network with influencers in the niche that is relevant to anything discussed on your podcast. After your show is established, you may want to invite them on as guests.

If this idea makes you uncomfortable, then that is good. In order to grow your presence and create an online influence- that will create some discomfort. Embrace it, and go out there and create that podcast!

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17 Responses to How to Create a Catchy Podcast

  1. Mel Day February 3, 2015 at 11:44 am #

    Podcasting is on my agenda but not for a while. I’d only ever thought of iTunes for that but the cost of streaming audio is not cheap. I’ll have to check out BTR like you suggest. Thanks for the prompt.
    Mel Day recently posted..Are You Downloading Too Much?

    • Miriam February 3, 2015 at 5:21 pm #

      Glad to help, BTR and iTunes work together in regards to that too.

  2. Amy February 3, 2015 at 1:23 pm #

    This is very helpful information! My sisters and I have plans for a podcast, but we have a hard time getting it all together. This will help, thank you!
    Amy recently posted..The garlic secret that you must know before you eat another bite!

    • Miriam February 3, 2015 at 5:20 pm #

      Best of luck with it, and let me know if I can be of any help! 🙂

  3. Joan Harrington February 7, 2015 at 2:46 am #

    Hi Miriam,

    Great post on how to create a catchy podcast! Podcasting is something that I have not given much thought to honestly 🙂 You have shared some awesome tips to help those that do not have a clue how to like me lol

    Thanks!
    Joan Harrington recently posted..4 Essentials Of High-Converting Copy

    • Miriam February 7, 2015 at 3:44 am #

      Glad to help Joan!

  4. Donna Merrill February 8, 2015 at 5:36 pm #

    Hi Miriam,

    When it comes to podcasts, I haven’t done one so far. I know that it is important to have three components: reading, video and podcasts in order to get tons of traffic,

    It comes down to the learning curve other people have which is sight, sound, and reading.

    Adding a podcast is one of the things on my to do list and you have given such great information of how to do so. I thank you so much for that! Now I just have to apply it!

    -Donna
    Donna Merrill recently posted..Listbuilding For Bloggers | Why and How

    • Miriam February 8, 2015 at 9:13 pm #

      Thanks Donna, haven’t mastered the video part of t, but thanks for your input as always, always great stuff you have.

  5. Erika Mohssen-Beyk February 9, 2015 at 1:38 am #

    Hi Miriam,
    Very interesting post ,I think Podcast is something
    not many do ,but maybe it is a good Idea do it,
    for some people and like you write it does not need equipment.
    You did a great job explaining
    how to do it .
    Thank you
    Erika
    Erika Mohssen-Beyk recently posted..The 11 Forgotten Laws Review

    • Miriam February 9, 2015 at 2:17 am #

      Thanks Erika and glad you found it helpful.

  6. Christine Adindu February 9, 2015 at 6:42 am #

    Thank you for sharing Miriam. Podcast is on list of thing to get into. There is so limited time in the day. I plan to explore the idea. I have been so busy with my consulting. You and I need to chat soon.
    Christine Adindu recently posted..These Facebook Marketing Tips Can Really Make Your Business Take Off!

    • Miriam February 9, 2015 at 9:25 pm #

      Yes we definitely need to talk! I will send you a message soon. I get it about being busy.

  7. Marquita Herald February 10, 2015 at 5:40 pm #

    I’ve read quite a bit about setting up podcasts and I know they are quite popular but I’ve never seriously considered doing one myself. It’s not that I have an issue with the public side of it, it’s that I never listen to them myself so it’s hard to muster the enthusiasm for investing the time and resources to create one. Still, you’ve provided some helpful information and I think I’m going to at least invest the time to check out some of the shows at Blog Talk Radio – maybe that will motivate me to look closer. Thanks!
    Marquita Herald recently posted..How Self Reflection Can Help You Create a Better Future

    • Miriam February 10, 2015 at 10:14 pm #

      Hey when you are ready to do it I bet you will be amazing 🙂

  8. Andrea Ansari March 1, 2015 at 3:46 pm #

    Hey Miriam, I only ever thought about soundcloud for podcasts, thanks for letting us know about BLog Talk Radio.
    Andrea Ansari recently posted..GO CRAZY!!! [YCDIS #3]

    • Miriam March 2, 2015 at 1:18 am #

      Thanks Andrea, BlogTalk is a great platform.

Trackbacks/Pingbacks

  1. 9 Ways to Become Influential Online | Miriam Slozberg - April 23, 2015

    […] 6. Create a Podcast- You may not want to rush into this right away, however creating a podcast will increase your influence. In fact I had written some content about podcasts that you may want to check out here. […]

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