An Overview of Authority Marketing with Jeff Beale

Getting Social with Miriam

On today’s episode of Getting Social with Miriam, I interviewed Jeff Beale about Authority Marketing. Jeff Beale is an Authority Marketing Strategist, Best-selling author and marketing strategist, helps businesses leverage their knowledge to gain authority status in their industry, then uses “Authority Marketing” to generate higher converting leads.

Jeff’s unique marketing method has been talked about and covered on Wall Street Journal, ABC, CBS, Fox and dozens of other media outlets. Also his marketing insights have helped companies such as Turner Broadcast, The Home Depot, Apartment Guide, AT&T and several other well known brands.

Jeff provides a practical approach that is easy to understand from the high level executive to the practicing technician. He understands that the language in the board room is different than on the floor and can speak as a translator to both levels within organizations. Jeff can provide use cases on how companies have utilized the “4 Cs of Authority Marketing” to establish trust in the marketplace and move up in market-share.

Jeff also spoke about the difference between authority marketing and influence marketing, and I even learned a few things from this interview.

He’ll provide the step-by-step procedure that anyone can follow to achieve similar results. Jeff is also an in demand speaker who has traveled the world entertaining and educating audiences. Listen and learn from the podcast below.

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12 Responses to An Overview of Authority Marketing with Jeff Beale

  1. Joan Harrington May 22, 2015 at 10:22 pm #

    Hi Miriam,

    Awesome post and fantastic overview of authority marketing with Jeff Beale!
    Thanks for sharing 🙂
    Joan Harrington recently posted..How To Create A Solid Lead Magnet

  2. Lesly Federici May 23, 2015 at 12:31 pm #

    Hi Miriam,
    Loved the interview .. especially his definitions or influencer verses authority marketing. Thank you!
    Lesly Federici recently posted..3 Minute Expert Review

  3. BG Jenkins May 23, 2015 at 10:28 pm #

    Hi Miriam, Great interview…and who wouldn’t want to be recommended by Donald Trump. That is a high honor. There are so many points to pick from this but I’ll go back to one of a few that most of us start with and that is dynamic content. When done right it is something that will stick with someone for a long time…and may be referenced again and again. These 4 C tips- content, contacts, communication and consistency is a great guideline to keep in mind for moving forward.
    BG Jenkins recently posted..Repurposed, Crafted or Laughed At?

  4. Erika Mohssen-Beyk May 24, 2015 at 4:01 am #

    Interesting interview on Authority Marketing .
    It is true ,if you succeed ,nobody remembers your failure anymore 🙂
    Thank you ,Miriam

  5. Jacs Henderson May 24, 2015 at 11:21 am #

    I think it is so important to be able to communicate with the workers and the boardroom, that is a huge asset, and a great skill of Jeff Beale.

    Authority Marketing is a must for real growth of leads, prospects and sales in any business, and his way of ‘talking’ in the right way to the right people it brilliant for influencing, alongside the timing of content posting as you mentioned!

    I agree, trying again is not feeling… we must keep searching for our rhythm 🙂

    Thanks Miriam

    Jacs Henderson recently posted..Do You Leave Your Footprint Wherever You Roam And Generate Leads Behind You?!

  6. Monna Ellithorpe May 24, 2015 at 2:21 pm #

    Hi Miriam,

    Thank so much for the introduction of Jeff Beale to us and the interview.

    Great advice. Not only can you become an authority in your niche or market but the most I got out of this interview is you still have to be consistent in what you do every day.

    The big name brands can get away with intermittent marketing but we can’t for quite a while, if ever.
    Monna Ellithorpe recently posted..What Is Your Earning Motivator?

  7. Kathryn Maclean May 24, 2015 at 2:49 pm #

    Miriam Great interview with Jeff Beale
    You asked just the right questions.
    I liked his replies
    Content – Is King
    Contact – who you know, the influencers. Your credibility
    Communication – if you don’t have this then it doesn’t matter who you are, you must COMMUNICATE
    Consistence – if your not consistent , you have no momentum
    Thanks for the information.

  8. Andy Lockhart May 24, 2015 at 3:13 pm #


    Great interview and Jeff is right you need to be where your audience is and talking their language. You need to go to them not the other way around.


    Andy Lockhart recently posted..Review of the Instagram Layout App

  9. Lillian De Jesus May 24, 2015 at 10:58 pm #

    Hi Miriam,

    Wow! I didn’t know you had a podcast. What a wonderful way to meet and introduce influencers.

    Thanks for sharing! I’m listening now!

    Lillian De Jesus recently posted..6 Steps In Creating An Irresistible Freebie Opt-In Using Canva

  10. Anant Thakur May 25, 2015 at 1:43 pm #

    Hi Miriam,
    Thank you for sharing the interview about Authority Marketing with Jeff Beale.
    He surely knows his stuff. Authority marketing is surely a powerful tool to create and impact and influence your audience while proving amazing value.
    keep up with the good stuff.
    Anant Thakur recently posted..The Truth About Happiness – The Only Way You’ll Ever Truly Be Happy!

  11. Atul Sharma May 29, 2015 at 12:52 pm #

    wonderful article very well written
    like it

    thanks for it
    Atul Sharma recently posted..Best Happy Father’s Day 2015 Beautiful Love Poems From Daughter

  12. Willena Flewelling May 31, 2015 at 10:08 pm #

    Consistency is so important in any area where we want to succeed. Piano practice… daily writing… exercise… healthy food choices… Thanks for the podcast!
    Willena Flewelling recently posted..Japanese Drama Society Presents…

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