On today’s episode of Getting Social with Miriam, I interviewed Jeff Beale about Authority Marketing. Jeff Beale is an Authority Marketing Strategist, Best-selling author and marketing strategist, helps businesses leverage their knowledge to gain authority status in their industry, then uses “Authority Marketing” to generate higher converting leads.
Jeff’s unique marketing method has been talked about and covered on Wall Street Journal, ABC, CBS, Fox and dozens of other media outlets. Also his marketing insights have helped companies such as Turner Broadcast, The Home Depot, Apartment Guide, AT&T and several other well known brands.
Jeff provides a practical approach that is easy to understand from the high level executive to the practicing technician. He understands that the language in the board room is different than on the floor and can speak as a translator to both levels within organizations. Jeff can provide use cases on how companies have utilized the “4 Cs of Authority Marketing” to establish trust in the marketplace and move up in market-share.
Jeff also spoke about the difference between authority marketing and influence marketing, and I even learned a few things from this interview.
He’ll provide the step-by-step procedure that anyone can follow to achieve similar results. Jeff is also an in demand speaker who has traveled the world entertaining and educating audiences. Listen and learn from the podcast below.